Think about this for a second: unwrapped candy. How does it make you feel? Angry, upset, annoyed, bleh, ugh, nothing? Those are all incorrect feelings. You should be feeling excited, joy, surprised yet intrigued, curious, pumped, ecstatic, overjoyed, filled with hope. Why? Um, because it’s candy. That comes unwrapped. Does your dessert life get any better than that? No, not at all! All of the tedious effort that was present before, has been eliminated from the equation. This is innovation and efficiency at its finest.
We all know that grocery shopping is a beautiful social experiment, and clearly highly suitable for JOB INTERVIEWS and first dates. If this is the first you’re hearing about this modern phenomena, welcome to the future of problem solving, creative thinking, and flexibility challenges to prove your worth. Grocery stores are kind of a hidden gem – there’s so much happening in those aisles. While each one has its place, this post is going to get laser focused on one aisle, specifically. The candy aisle. The most exciting, but also the most guilt-inducing, aisle in the whole store.
I don’t always travel down the candy aisle, but when I do, I end up with a cart full of sweets and the guilty look of a puppy who just chewed up your favorite pair of shoes. Self-control isn’t even part of my vocabulary. There’s just so many fun things to try! New M&M’s flavors, new Reese’s shapes, new Twizzlers flavors, new Hershey Kisses flavors, new Kit Kat flavors, you get the point. If no one ventured to try the new candies, they would all disappear off shelves forever. Which would truly be a tragedy. So I like to take it upon myself to support the lifecycle of whatever new concepts have appeared on shelves for the good of everyone.
Imagine if no one had taken a chance on unwrapped candy options. We would forever be stuck trying to peel those ridiculous Reese’s paper wrappers off the mini chocolate. Or have to trust that our Kit Kats, York Peppermint Patties, and Twix bars (despite their ridiculous feud over left and right sides – more on my Twix thoughts in THIS POST) had wrappers that weren’t going to do the most to protect its contents. Enter the best thing that has ever happened to sweet tooths worldwide. The removal of wrappers.
Why did we need wrappers in the first place? I get the King Size bars at the registers. Those are their own package and once opened, contain unwrapped candy. But why put a bunch of smaller versions of the same candy in a package where they were individually wrapped in another layer of defense against … what? Air particles? People’s thoughts? Who approved that? What a ridiculous workflow – open a package, select an item, open that item, then you can eat it. Nope. That’s too many steps.
Thank goodness candy manufacturers leveled up and got smart. Save money on packaging and save time from package to mouth. There are zero losers in the new scenario. Plus, all the packages are now resealable too! What does this mean? You will no longer lose stray candies that venture too close to the edge of the bag without permission. Not that this feature is usually necessary, but if there are people out there who don’t eat the whole bag at once this could come in handy. Wow. How is everyone not losing their minds over this?! Pure genius. Less stress. Less obstacles to consumption.
Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!
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