HULU’S COMMERCIAL ALGORITHM: THE ULTIMATE TROLL

Hulu has crashed onto the streaming services scene and has really been making waves. Offering a live TV option. Giving you the fastest access to current seasons. Beginning to rival Netflix’s quality and quantity with their Hulu Originals. Having one of the best color schemes in television apps. Green is honestly superior to red. It’s the color of money for one. And half of the Christmas color scheme. Supposedly, according to my BIF (best Internet friend) Google, our minds associate it with life, nature, energy, growth, freshness, safety, and ambition, among other things.

Despite all the good things going it’s way, though, Hulu has a dark side. Some might think that’s their default advertisement tier. Those people would be partially right. I mean, sure, there is the option to pay for Hulu with no ads. But who has that kind of frivolous spending in their budget? It’s twice as much. And then I would lose my built in bathroom, and snack, breaks. In other words, for more of my money, I would physically have to pick up the remote to pause what I was watching to take a break. That feels backwards. A little unfair, honestly. Thus, I am but a Hulu peasant living with their commercial breaks.

Side tangent aside, the commercial breaks are a necessary evil in my current lifestyle. If you’re living the 1% life and don’t have the basic plan, then you may not be able to relate to the one major downside to Hulu. Which, of course, is their commercial algorithm troll. During my PH years – that’s pre-Hulu in case it was unclear – I thought I was kind of an average, normal-ish millennial. Sure I had my quirks, but overall believed I was in the same general range as my peers. From a lifestyle and preferences standpoint.

However, after leveling up to multiple streaming services and adding the big green H to my TV apps, I’ve realized that I am both a middle aged soccer mom and a lonely college student. I am neither a mom, nor am I middle aged, nor am I lonely, nor am I a college student. At least, I didn’t think I was. Enter Hubert the Hulu Troll. In my mind this algorithm is an angry old man, so I figured Hubert best fit that analogy. Hubert made me realize that I’ve basically been living in some weird dream as a mid-twenties millennial. 

I’m no algorithm expert, but I know that at a basic level it takes your viewing preferences and suggests commercials based on what category it thinks you fall into. Oh, and obviously your smart TV, and any other devices with your Hulu app, listens to your conversations and throws out commercials based on your conversations. So it takes the data it has, steals data from private conversations and stereotypes you. How fun is that?! 

If it feels a bit creepy, that’s because it is. I’ve been talking about adopting a new puppy since the fall. Simply talking. And texting. With my friends and family. On my phone. Which doesn’t have the Hulu app. Yet, guess who keeps getting Petfinder and Hill’s Pet Nutrition commercials? Correct, yours truly. Although, if we’re being honest, it could have been a much worse topic for them to take from my non Hulu related activity, so I guess there’s a silver lining. I get to see adorable dogs on my commercial breaks. On the flip side, though, it also thinks that I have children. I get a disturbing amount of Pull-Ups, minivan, and Hornitos tequila commercials. If Hulu is listening, please just send me more puppies.

Like all good technology, it doesn’t always get it right. Occasionally I get commercials for Meow Mix and I know you don’t know me, but I’m not a cat person. I don’t own a cat. I won’t own a cat. Stop trying to sell me on the impossible. I also find it funny when I get whiskey commercials since I hate whiskey. And all of my private conversations would indicate that. Maybe my significant other is whispering sweet nothings in Hubert’s ear to try and get me on the brown liquor train. But I will stand strong. 

My favorite part about Hubert, is that for a while I naively believed it was just random placements of ads to the highest bidder. Then my siblings, one who is in college and one who just graduated from college, informed me that they got Trojan, Tinder, and Tito’s commercials. At which point I realized that Hubert genuinely believes that I’ve outgrown my youth. I have not received a single commercial for any of those products. And I love a good moscow mule so what’s up with that?!

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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NETFLIX IS BAE, HULU IS THE MISTRESS, AND AMAZON PRIME IS THE ONE NIGHT STAND

There’s no better time than right now to go on a binge. A television binge, that is. Because what else are you doing? Working? Please. Working out? Let’s stop lying. Eating? Maybe, but eating is to bingeing as peanut butter is to jelly. The perfect complement. So there’s no good excuse not to find the remote, turn on the big black box, and be transported into a magical new world of your choosing. In other words, streaming services are the real life version of Narnia. Mythical creatures included if that’s your cup of tea. Villains a plenty if you prefer to live a stressful and dramatic adventure. And characters who make questionable decisions regardless of what selection you make.

Where were we? My mind can’t move past the image of Mr. Tumnus and his curious mashup of human and goat. Real quick, why a goat? Why not stick with the classic centaur? If I had the choice between the speed, grace, and majesty of a horse or the stubby, awkward, bleating of a goat then my choice is very clear. Not that I have anything against goats! Goat yoga is my jam and baby goats falling over are the cutest GIFs on the planet. But … I want to run. I want my leg muscles to absolutely shimmer when I move. I want my mane to flow behind me like an ancient goddess. I want to be the horse, if that was unclear.

Now that we all know where I stand on the clearly controversial horse or goat topic, we can return to the main programming. Streaming service options. Not all streaming services are the same. Mainly since not all of them have the same selection of offerings, for one. There’s also the obvious price differences, ads versus no ads, color scheme, app performance, etc. Those are boring though and any Google search will result in hundreds of comparison articles. This is not one of those articles. I’m comparing nothing. I’m very biased and am choosing one over the others. Because it is my favorite. And this is my blog.

In case you weren’t able to pick up on it from the title, I’m a Netflix kid through and through. I like that they were first. I like that they’re color scheme is dangerous, yet intriguing. I like that they’re basically their own TV network at this point. I like that they have no ads. I like that the stand up comedy selection is better than the Gotham Comedy Club. I like that they give me the most absurd and ridiculous categories for things. I like that their suggestions are sometimes just the top 10 things streaming because that means marketing is getting their voice heard in company meetings. But most of all, I like that every single remote for a smart TV has a Netflix specific button so that my life of bingeing can be achieved easily.

This is not to say that the other companies just suck. It’s 2021, that would be a lie. We live in the golden age of technology – the competition is doing just fine. They’re just all pretty clearly in second. Well, Hulu is in second anyways. I like cheating on Netflix from time to time because as great as Netflix is, it’s timeline for getting the hot new releases of TV series and movies is sometimes slower than waiting in line at the DMV. This is where Hulu shines! They’re speedy. They’re quick. They’ve got a fresh green color scheme that calms me. All of their categories make sense. And yet, once I finish what I was watching on Hulu I’m usually like cool. I’m done and can return home. To the land of zero commercials, ever. Regardless of my subscription level. $5 per month so I don’t have to watch ads?! Wow that’s almost a pint every month and is simply not worth it.

And then there was Amazon Prime who is … trying. If you are made of money, and would like to rent absolutely everything, then this is the service for you. If you aren’t on the ‘Included with Prime’ section, though, there is a zero percent chance that what you’ve chosen will be free. This service is really only good for the other s, shipping. 

Since there is a newcomer on the scene, I’d rank Disney Plus somewhere between Netflix and Hulu. It does come with a pretty great NSFW slang slogan so I guess there’s that. It also features pretty much everything Disney, Pixar, Marvel, Star Wars, and National Geographic. So there’s also that. And as an adult, there are times when I want nothing more than a feel-good Disney show or movie. Sometimes. Other times I want something rated above PG-13 and that’s where I once again land back in my trusted lover’s arms.

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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CHEERS TO THE THREE DAY WEEKEND

I’m not sure who is in charge of time, and years in general, but they seem to not have gotten the memo that it’s 2021. Get with the program. COVID was so last year. Actually, it was obviously just an election hoax. Yet here we are. Still in the middle of a raging pandemic with scary high death counts and new cases reports. All the people who keep extending the hard stop for this disease based on unrelated events remind me of the doomsdayers. Who, ironically, may be the only people not affected by the ‘vid since I’m pretty sure they’re still hunkered underground from the 2012 end of the world scare.

As if having 2020’s devilish tentacles slither into a fresh year isn’t bad enough, America is still hanging on by a thread. Literally. If you’ve ever visited Washington, DC, you understand how hard it is to get into a public restroom at Shake Shack, let alone the freaking Capitol Building. I mean, so many questions here. Why being the main one. Followed closely by what. As in, what even did I just witness? 

As mentioned in previous posts, I’m not a political person, but our “leaders” are trying hard to keep me invested. You know what I miss? Just plain old work stress. Not being worried about dying from some ridiculously contagious virus. Or about my general safety, not just until January 20th, but beyond, if we’re being honest, after recent events.Remember the good days? When you could go to work and get stressed, then come home and only be worried about not wanting to go back the next morning? What a life that was. It must be a good time to be a therapist. That has to be the most lucrative job in the world at the moment. With incredible job security as a bonus. 

With all the craziness that’s happening, it’s easy to forget the little things. Like how Monday is not a workday! What?! Holy guacamole, bless the three day weekend, it cannot get here soon enough! I know, I know this feels like fake news. But it’s true! The first three day weekend of the year is upon us. At the same time that it is every year, yet, it somehow feels like we could be deep into April showers and I would be none the wiser. 

This has been a weird two weeks and I have to believe I’m not the only one looking forward to doing nothing on Monday. Other than the usual. Staying hydrated. Catching up on my social status points by binge-watching Bridgerton. Spend a ridiculous amount of time scrolling social media and looking at everyone else doing normal, adult things. Eating all of my meals as takeout, because who has time to cook. Procrastinating on my responsibilities. Just a standard day in the life. Sans work. And the stress that comes with that.

So, let’s dive into the time anatomy of a three day weekend. Because that is something I’ve had lots of time to think about. 24 hours, specifically. Three whole workdays, in case you missed that reference. It starts on Thursday evening. Some might argue that it starts Friday evening, but I have to disagree. Almost all good things start on Thursday, for one. Weekends, if you have the right mindset. Being thirsty. Golf tournaments. Vacation, if you know how to do it right. Anyways, we have Thursday evening. Which is when we mentally begin to prepare for an entire extra 24 hours of freedom. For all the Sunday evening festivities that we won’t feel guilty about. This is also the time where we start to understand what our wrap-up tasks are for Friday.

What’s a wrap-up task? Easy. Something that you have to get done to enjoy a stress free long weekend. Typically people think in terms of work here, but I also like to add chores to my list. Because, again, this is basically a staycation and who has time for chores on staycation? Once you have your list, and you wake up on Friday, you should be ready to hit the ground running. Sprinting, actually, to get all your wrap-up tasks done since the earlier you finish, the earlier your weekend starts. Unless you’re required to stay at work until a certain hour. At which point, my thoughts and prayers are with you, young Jedi.

Once free from a to-do list, you can engage in whatever sort of relaxation you would like. Starting Friday afternoon. Burning hot through the night and all through Saturday. Your fire may get slightly dampened on Sunday morning as the routine side of your brain thinks you have work the next day, but never fear! You will quickly find your feet again as you realize that it’s basically second Saturday. Saturday squared! Which is rarely a bad thing. Anyways, you crush Sunday like a relaxed boss! 

Sunday night is when you can choose to begin the descent from your mental high, or you can take the approach of that being a problem for future you. Not going to tell you how to live your life, but I prefer the latter option. It’s more fun. For present me, anyway. Then there’s Monday. Historically a fairly dreaded day of the week. The worst day of the week, some might argue. I think it depends on the week, but you can get all my thoughts on which days are the best days in THIS POST. Anyways, you get Monday off and there’s the official breakdown. That’s a three day weekend at its most basic level. Enjoy yours!

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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DEAR CFP: STOP SHOWING RERUNS

Everyone loves a rerun. Sometimes. Sometimes everyone loves a rerun. And those times are not all of the time, nor are they in all things. Thus the definition of the word sometimes. At least eloquently refactored in a concise, millennial way. The legit Google definition is ‘occasionally, rather than all the time’ so I guess my version was actually more verbose. Which, in hindsight, one sentence later, is surprisingly fitting for the millennials as a generation.

English lesson aside, we all have reruns that we look forward to, some that we feel indifferent about, and others that we would be fine never seeing again. For example, all the Schitt’s Creek and Parks and Recreation episodes in the world could never be played enough and we will always stand up our friends for a good television marathon of those shows. Historic sporting events are hit or miss, depending on your level of emotional involvement, the overall outcome of the game, how long ago it occurred, and what our social calendar looks like at the time of the showing. Then, of course, there’s the no fly zone which includes making the same dating mistake multiple times, never learning how to study in college and continuing to use the ‘D is for degree’ mindset, and eating the entire piece of cheesecake from The (one and only) Cheesecake Factory by yourself. Again. And ending up not being able to eat for 24 hours. Again.

So we get it, right? Reruns are only as exciting as the context that comes with them. The College Football Playoff is not that context. For all who were wondering. Is anyone still enjoying it at this point? Other than the 3 schools that make the championship game year after year obviously. As a fan, however, this is not doing it for me anymore to be honest. We get it. Alabama, Clemson, and Ohio State have political pull, and maybe a lot of under the table money (I’m not here to judge), flowing to the ranking committee placing them in the top four each year. 

The problem here is that the top four, and only the top four, even get a chance at making the national title game. And that feels a bit unfair to the teams who happen to be in lesser known conferences. I don’t want to see the predictable. I want Cinderellas. I want upsets. I want an underdog to pull for. Which is clearly why the CFP will never compare to March Madness. Because unless you roll with the tide, think orange and purple is an acceptable color combination, or secretly enjoy sporting your love for Mary Jane, you don’t care about last night’s supposedly biggest game of the year. 

Don’t get me wrong, those teams are good. Clearly. But let’s back up a second and think about all the reasons that Ohio State shouldn’t have even been in the playoffs. Reason one: Ohio State did not play 6 regular season Big Ten games. Nope! They only played 5 so the playoff committee was like, all these other teams have double digit games, but sure put Brutus up in the top four. Reason two: Ohio State was not technically eligible for the Big Ten championship game, and thus, not eligible for the CFP. Say it ain’t so! Oh yes, the Big Ten Conference, as a whole, decided to waive it’s (up until that point) very strict 6 game limit to be eligible for the title game so that OSU could play. In place of Indiana, so Hoosiers fans, my heart is with you during this tough time. Reason three: other than the Clemson win in the semi-finals, I’m not convinced that a new challenger would not have knocked off the Buckeyes based on their measly 6 game record. Few of which were blowout wins, might I add.

Ok, enough hating on the Bucks for now. Let’s examine Clemson and Alabama. Sure, we know that both are capable of winning against teams in their conference. Shocker … since the ACC is not a football conference despite their best trash talking efforts and the SEC has been on the decline in recent years. The real football power conferences are the B10, Pac 12, and Big 12. Fight me. What would happen if the playoff included more than one rotating team? My guess, we would not always see one of the Three Musketeers playing in mid-January.

While we’re hating on the CFP, let’s talk about how a four team playoff is, frankly, a joke. It was always a joke. Since 2015 and the first year of this system. Before going further, I have to say that college football has long needed a better system for determining a national championship. Other than having whoever happened to be one of the top two teams duke it out. A playoff, for example. Similar to how every other sport does it. But four teams?! Who was in charge of that? Eighth at a minimum! If we really want a true champion, though, it really needs to hit the sweet sixteen mark. That’s over half the top 25. We’ll see how crimson, orange, and red fare against the full rainbow then.

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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DEAR TWIX: NOBODY CARES, STOP MAKING US PICK SIDES

We all know commercials. The ones that inconveniently interrupt your binge-watching session so that someone can profit. Is it the TV provider? I certainly hope not! My bill is high enough so if you’re getting commercial revenue in addition I would like a discount. In actuality, I think it’s mainly for the shows, or movies, or reality stars, or puppy bowl participants, to make money. Which, ok, on one hand this strategy makes sense. You spend millions of dollars per episode and that has to come from somewhere! I’ve never owned a million dollars and would happily work for a few hundred, so if it’s a payroll problem hit me up. On the other hand, though, we live in a modern age. An age where promotional consideration is everything. So, why can your promotional products not pay for what I’m watching? Apple is doing just fine, they can bankroll your movie if you opt for the iPhone look over Samsungs. 

Maybe I don’t know enough about how the screen world works. I will admit, these could be both accurate and incorrect assumptions at the same time. What a fun paradigm that is! Hypothetically, if you’re both wrong and right, are you actually wrong? Is right even a thing? Is it possible that two wrongs don’t make a right, but one wrong can? I have a million questions for the philosophers behind morals now. I believe I’ve found the loophole to life! Wasn’t where I thought this was going just a paragraph before, but wow! I’ve shocked myself and that doesn’t happen often.

Life lessons aside, commercials are a part of life. They mostly suck. Some commercials are absolute gold, though, and worthy of my time. The Snickers feed the world Super Bowl spot, for example. Progressive’s parental life coach is also on that list along with another premium insurance one – that, of course, would be GEICO’s “well, the squirrels are back in the attic. Your father says it’s personal this time” ad. When that first came out, I simply thought the tagline was excellent. Since then, however, my parents have become obsessed with the squirrels in their backyard. This is a true story. They drink coffee and watch the squirrels. If you’re in a conversation with one of them, and they see a squirrel in their peripheral, they’re no longer listening to you. It’s an experience. I’m sure it will be a whole post very soon.

I’ve just spent a lot of space, and mental energy, very off topic. Let’s circle back! The majority of commercials that grace our television, computer, phone, tablet, treadmill, bike, watch, etc. screens have no business being there. Limu Emu being one. What even is happening with the emu? Where did Doug find Limu Emu? How long have they been partners? How is the emu contributing to insurance, in any way? Yellow, why yellow? Why a car from the 60s? That was 60 years ago now, is the company doing that bad where they can’t afford a new model for their best agents to drive around in? I’ll stop hating on Liberty Mutual there. 

The ones that irk me the most, though, are the infamous Twix commercials. Twix used to be normal. I used to buy Twix candy. And then, someone, somewhere, on their team decided that division was the best way forward. Literally. Right vs. left. Left vs. right. I’ll just say what we’re all thinking: it’s the same thing! No differences exist. When you package all as right, you’re now lying to customers. Because, some of them have to be left. And vice versa. If you’re going to compete, against yourself might I point out, at least have some differences. Make one side caramel and one side peanut butter. One side milk chocolate and one side dark chocolate. One side a rectangle and one side a circle. Anything! 

Because it’s confusing to open a pack of Twix thinking there’s two different pieces of candy (since they’re different and you have to choose according to their marketing team) and finding out they’re simply the same. One is on the right and the other is on the left. If you flip the package 180 degrees, then the right is now left and left is now right. What even – I definitely have questions, but also I would just like it to stop. There’s enough separation in the world without Twix throwing their two cents into that pile. Was anyone buying into this scheme? How has it lasted so long? Moral of the post is, I rarely eat Twix anymore because it’s now a stressful experience. Like taking an AP English exam where all the multiple choice answers are based on your opinion and interpretation of the passage. Another day, another time.

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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