SOME PEOPLE ARE JUST SOUR PATCH KIDS

Marketing South Patch Kids as candy is a straight up lie to all the poor, innocent, suckers of the world. How do I know? Well, for one, I am not a poor, innocent, sucker and only buy real candy (i.e. gummy bears and Swedish Fish). Side note: chocolate is not candy because it’s so amazing it’s in a class all its own. Feel free to @ me, I don’t care what you think because I’m right and you’re wrong. Yet, for some reason, those horrible bitter little children are “popular”. Let me help you out. According to Google, candy is defined as ‘a sweet food made with sugar or syrup combined with fruit, chocolate, or nuts’. I will admit though, that sometimes Google is not all knowing, so I took my search to the OG dictionary, and Merriam-Webster defines candy as ‘something that is pleasant or appealing in a light or frivolous way’.

Last time I checked, Sour Patch Kids are not sweet … initially, I know they supposedly sweeten up after destroying your taste buds with that awful sour punch, but I think that’s just your mouth returning to a normal palate. They also have nothing to do with fruit, chocolate, or nuts so not off to a good start here. Continuing down the candy definition, they are NOT pleasant OR appealing in a light and frivolous way (they’re sticky and heavy and gross).

I’m just now realizing, though, that the point of this post was not to rant about my major dislike of sour candies, really, the kids just fit best in the analogy. No, in fact it was to talk about how much I dislike people (real, live people, not candy people) that act like Sour Patch Kids. The ones who are sour at first and absolutely ruin your appetite for no reason. Like, I don’t know who peed in your Cheerios this morning, but I did not do whatever it is you’re upset about to you. I’m not some voodoo doctor stabbing your doll person and shouting out curses on you and your family. Believe it, or not, I have much, much, much better things to do with my life. These people are so sour it’s mind-numbing … literally. They don’t even know who they’re supposed to be angry with so they pick the first available person. Regardless of their role in the situation. 

Oh, you’re upset because Amazon’s HQ2 is moving into town? I got this free Amazon shirt at a conference, I don’t work for them – even if I did, you screaming at me (a random citizen) is not going to make its way up the corporate ladder and have the boss hogs up there decide to scrap the whole idea. I wouldn’t pass along your feedback, even if I did work for them. Why? Because you’re unpleasant, and I don’t like unpleasant things. It seems like you’re mad because the store is out of your favorite brand of laundry detergent? I am simply trying to do my grocery shopping. I don’t work here, don’t slam your cart into mine and demand I give you the laundry detergent – that’s not how this works. First come, first served. I owe you nothing. Complain to someone who cares like the fly on that wall over there.

My least favorite part of the live Sour Patch Kids, though, is when they all of a sudden turn sweet. It’s not subtle. It’s not fun. It’s sickly, and too much, and leaves a bad aftertaste. You just screamed at me until you were red in the face and now you want to bless me and my family and hope I have a good day? Well, ok, thank you for that, but it feels a little too late at this point if you know what I’m saying. I’ll hope your day gets better to the point where your blood pressure drops back into a healthy range. And I’ll hope that your face returns to a normal skin color and not one of a lobster. But other than that, I hope I never cross paths with you again. Long story short, people who act this way are sour, then sweet, and overall slightly childish so that makes them Sour Patch Kids … ugh.

Alright, jumping off my pedestal for now. If you know someone who is a Sour Patch Kid, tell them to take a hike – they don’t belong in the candy aisle. Thanks for reading!


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WE NEED TO STOP TAKING UNWRAPPED CANDY FOR GRANTED

Think about this for a second: unwrapped candy. How does it make you feel? Angry, upset, annoyed, bleh, ugh, nothing? Those are all incorrect feelings. You should be feeling excited, joy, surprised yet intrigued, curious, pumped, ecstatic, overjoyed, filled with hope. Why? Um, because it’s candy. That comes unwrapped. Does your dessert life get any better than that? No, not at all! All of the tedious effort that was present before, has been eliminated from the equation. This is innovation and efficiency at its finest.

We all know that grocery shopping is a beautiful social experiment, and clearly highly suitable for JOB INTERVIEWS and first dates. If this is the first you’re hearing about this modern phenomena, welcome to the future of problem solving, creative thinking, and flexibility challenges to prove your worth. Grocery stores are kind of a hidden gem – there’s so much happening in those aisles. While each one has its place, this post is going to get laser focused on one aisle, specifically. The candy aisle. The most exciting, but also the most guilt-inducing, aisle in the whole store.

I don’t always travel down the candy aisle, but when I do, I end up with a cart full of sweets and the guilty look of a puppy who just chewed up your favorite pair of shoes. Self-control isn’t even part of my vocabulary. There’s just so many fun things to try! New M&M’s flavors, new Reese’s shapes, new Twizzlers flavors, new Hershey Kisses flavors, new Kit Kat flavors, you get the point. If no one ventured to try the new candies, they would all disappear off shelves forever. Which would truly be a tragedy. So I like to take it upon myself to support the lifecycle of whatever new concepts have appeared on shelves for the good of everyone.

Imagine if no one had taken a chance on unwrapped candy options. We would forever be stuck trying to peel those ridiculous Reese’s paper wrappers off the mini chocolate. Or have to trust that our Kit Kats, York Peppermint Patties, and Twix bars (despite their ridiculous feud over left and right sides – more on my Twix thoughts in THIS POST) had wrappers that weren’t going to do the most to protect its contents. Enter the best thing that has ever happened to sweet tooths worldwide. The removal of wrappers.

Why did we need wrappers in the first place? I get the King Size bars at the registers. Those are their own package and once opened, contain unwrapped candy. But why put a bunch of smaller versions of the same candy in a package where they were individually wrapped in another layer of defense against … what? Air particles? People’s thoughts? Who approved that? What a ridiculous workflow – open a package, select an item, open that item, then you can eat it. Nope. That’s too many steps. 

Thank goodness candy manufacturers leveled up and got smart. Save money on packaging and save time from package to mouth. There are zero losers in the new scenario. Plus, all the packages are now resealable too! What does this mean? You will no longer lose stray candies that venture too close to the edge of the bag without permission. Not that this feature is usually necessary, but if there are people out there who don’t eat the whole bag at once this could come in handy. Wow. How is everyone not losing their minds over this?! Pure genius. Less stress. Less obstacles to consumption. 

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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DEAR TWIX: NOBODY CARES, STOP MAKING US PICK SIDES

We all know commercials. The ones that inconveniently interrupt your binge-watching session so that someone can profit. Is it the TV provider? I certainly hope not! My bill is high enough so if you’re getting commercial revenue in addition I would like a discount. In actuality, I think it’s mainly for the shows, or movies, or reality stars, or puppy bowl participants, to make money. Which, ok, on one hand this strategy makes sense. You spend millions of dollars per episode and that has to come from somewhere! I’ve never owned a million dollars and would happily work for a few hundred, so if it’s a payroll problem hit me up. On the other hand, though, we live in a modern age. An age where promotional consideration is everything. So, why can your promotional products not pay for what I’m watching? Apple is doing just fine, they can bankroll your movie if you opt for the iPhone look over Samsungs. 

Maybe I don’t know enough about how the screen world works. I will admit, these could be both accurate and incorrect assumptions at the same time. What a fun paradigm that is! Hypothetically, if you’re both wrong and right, are you actually wrong? Is right even a thing? Is it possible that two wrongs don’t make a right, but one wrong can? I have a million questions for the philosophers behind morals now. I believe I’ve found the loophole to life! Wasn’t where I thought this was going just a paragraph before, but wow! I’ve shocked myself and that doesn’t happen often.

Life lessons aside, commercials are a part of life. They mostly suck. Some commercials are absolute gold, though, and worthy of my time. The Snickers feed the world Super Bowl spot, for example. Progressive’s parental life coach is also on that list along with another premium insurance one – that, of course, would be GEICO’s “well, the squirrels are back in the attic. Your father says it’s personal this time” ad. When that first came out, I simply thought the tagline was excellent. Since then, however, my parents have become obsessed with the squirrels in their backyard. This is a true story. They drink coffee and watch the squirrels. If you’re in a conversation with one of them, and they see a squirrel in their peripheral, they’re no longer listening to you. It’s an experience. I’m sure it will be a whole post very soon.

I’ve just spent a lot of space, and mental energy, very off topic. Let’s circle back! The majority of commercials that grace our television, computer, phone, tablet, treadmill, bike, watch, etc. screens have no business being there. Limu Emu being one. What even is happening with the emu? Where did Doug find Limu Emu? How long have they been partners? How is the emu contributing to insurance, in any way? Yellow, why yellow? Why a car from the 60s? That was 60 years ago now, is the company doing that bad where they can’t afford a new model for their best agents to drive around in? I’ll stop hating on Liberty Mutual there. 

The ones that irk me the most, though, are the infamous Twix commercials. Twix used to be normal. I used to buy Twix candy. And then, someone, somewhere, on their team decided that division was the best way forward. Literally. Right vs. left. Left vs. right. I’ll just say what we’re all thinking: it’s the same thing! No differences exist. When you package all as right, you’re now lying to customers. Because, some of them have to be left. And vice versa. If you’re going to compete, against yourself might I point out, at least have some differences. Make one side caramel and one side peanut butter. One side milk chocolate and one side dark chocolate. One side a rectangle and one side a circle. Anything! 

Because it’s confusing to open a pack of Twix thinking there’s two different pieces of candy (since they’re different and you have to choose according to their marketing team) and finding out they’re simply the same. One is on the right and the other is on the left. If you flip the package 180 degrees, then the right is now left and left is now right. What even – I definitely have questions, but also I would just like it to stop. There’s enough separation in the world without Twix throwing their two cents into that pile. Was anyone buying into this scheme? How has it lasted so long? Moral of the post is, I rarely eat Twix anymore because it’s now a stressful experience. Like taking an AP English exam where all the multiple choice answers are based on your opinion and interpretation of the passage. Another day, another time.

Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!


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