DEAR ALCOHOL COMMERCIALS: IT’S A DRINK, NOT A MIRACLE CURE FOR LIFE
Alcohol commercials are one of TVs greatest mysteries. Several main varieties, but rarely any that nail how normal people engage with the product.
Read More...Category: Holidays
YOU’RE A MEAN ONE MR. GRINCH
But your dog is adorable and it’s a miracle he hasn’t left you for a more loving family. Good thing the Whos are unable to decipher sarcastic comments or your heart may never have grown.
Read More...WHY CHEWY COOKIES ARE SUPERIOR TO CRUNCHY COOKIES
The only thing crunchy cookies are good for is throwing at the squirrels trying to steal food from the birds. If it isn’t borderline cookie dough coming out of the oven, I’m not interested.
Read More...THE MODERN DAY AMAZON
Remember a time when you couldn’t order anything under the sun online? Me neither. Shockingly, the virtual Amazon has a lot of similarities to the real Amazon.
Read More...DID SOMEONE SAY HOLIDAY SEASON?
It’s coming. The end of year holiday vacation time where your schedule starts to heavily favor days off work. Who doesn’t love this time of year? With so many great options for relaxing you honestly can’t go wrong.
Read More...I JUST REWATCHED MADAGASCAR AND I HAVE QUESTIONS
Marty is a wild child! Escaping the cage, getting his friends shipped across the world, and overall rebelling. He is the embodiment of a 10 year old boy. Loyalty and all.
Read More...KING BOO, SO NICE OF YOU TO JOIN US
Ghosts are cowards. All they do is sneak up on people, tease them, scare them, and then vanish into the safety of the darkness never to be seen or heard from again. It’s about time to bring out my Proton Pack and send all these little bitties where they belong – to the Containment Unit.
Read More...RANKING THE SEASONS
Remember the seasons? There used to be four distinct ones. Now you never know what each year will bring, but regardless, let’s talk about which one is the best.
Read More...RANKING POPULAR HARD SELTZER BRANDS
Hard seltzers are a whole mood. Nothing says I’m here to have a good time for a long time like a hard seltzer. I mean it’s basically water after all. Just with some “natural” flavors and some sort of non-water added. Presumably alcohol, although who’s preventing someone from coming out with a hard LaCroix and scamming people. The Internet. That’s who. All the trolls and people looking to make a quick buck. Which in this case works out very well for all of us looking to get our buzz on.
Unlike beer, wine, or mixed drinks, you can drink hard seltzers all day. There’s a reason White Claw is the new unofficial Corona of the beach. Have one, have four, have a case – you can still go to dinner afterwards and feel great! In other words, it’s like drinking hard liquor without having to actually drink hard liquor. Because why do we do that to ourselves? It ends the same way every time and we never learn. Peer pressure is a true threat to the health of my liver, but still I can’t say no.
For everyone who thinks hard seltzers are for the weak, come talk to me after trying to keep up with your 7.5% IPA. Bubbles and carbs are not a good combination for efficiency in a timely manner. But this post is not about volume. It’s about quality and, like most things in life, not all hard seltzers are created equally. They are all created equally on the outside, however. I have yet to find a hard seltzer in a bottle. I have been given the option of a hard seltzer on tap, though, and I have to be real – that’s too far. A hard seltzer should come in a can, so I can take it anywhere, and be refreshing to the point where I’m not really sure if I’m drinking juice, regular seltzer, or something for adults only.
Alright, enough pregaming, let’s get to it! There are many, many, many … many options on the market right now, but some are better than others. Some are also better than most. 3, 2, 1 cheers! Here are the rankings of current hard seltzer brands. According to me. The Restless Professional. You may feel differently and I guess that’s fine. You do you. I’m doing me. There are definitely others, but for the sake of space, my sanity, and my health, sticking to more popular options:
- Michelob Organic Hard Seltzer Signature Flavors
- Press Premium Hard Seltzer
- Crook & Marker Spiked Seltzer
- Michelob Organic Hard Seltzer Classic Collection
- Truly Punch Hard Seltzer
- Bud Light Seltzer Retro Pack
- Bud Light Seltzer Remix Pack
- Bud Light Seltzer Holiday Pack
- Smirnoff Seltzer Rose Pack
- Natty Light Hard Seltzer
- Vizzy Hard Seltzer
- Bud Light Hard Seltzer
- White Claw Hard Seltzer
- Bud Light Lemonade Seltzer
- Truly Lemonade Hard Seltzer
- Truly Hard Seltzer
- Jose Cuervo Tequila Seltzer
- Seagram’s Hard Seltzer
- Mike’s Hard Lemonade Seltzer
- High Noon Hard Seltzer
- Truly Tea Hard Seltzer
- Truly Extra Hard Seltzer
- PBR Stronger Seltzer
- BON V!V Spiked Seltzer
- Wild Basin Hard Seltzer
Believe it or not, 25 only dents the currently way over-saturated seltzer market. This is my blog and I don’t feel pressure to justify, but I do think it would be fun to dive in deeper. And you can’t stop me, so here goes! Michelob and Press are clearly winners and everyone should buy them. I can, and will, drink them all day every day. Crook & Marker is a close third and very flavorful. Truly averages the bottom half of the list, but their Punch Pack is a gem. Not sure that tea is the same as water, so is it really a seltzer? Marketing says yes, but it still tastes like a Twisted Tea to me. Bud Light has found their true calling and has released several killer collections that spice up any time of year. Smirnoff and Jose Cuervo couldn’t be outdone by beer companies and make decent options as well. The rose collection is more for crisp seltzers / borderline cider fans, however.
Natty Light is the biggest surprise on this list. While I would never again subject myself to the watered down toast that is a regular Natty Light, their seltzers are surprisingly on point and their flavor combos are unique – which says a lot in the current market. Vizzy and White Claw are good, but forgettable among new competition. Seagram’s and Mike’s are known for disgustingly sweet drinks and their seltzers are no different. Still decent flavors, though, and who doesn’t love a good Mike’s Hard in the summer? Rounding it out, High Noon and BON V!V I can take a hard pass on. While their flavors sound good, the taste is nowhere near expectations. Finally, the new Truly Extra and PBR Stronger taste more like liquor than a refreshing seltzer. Though still both better than Wild Basin which tastes exactly like the name implies.
Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!
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HULU’S COMMERCIAL ALGORITHM: THE ULTIMATE TROLL
Hulu has crashed onto the streaming services scene and has really been making waves. Offering a live TV option. Giving you the fastest access to current seasons. Beginning to rival Netflix’s quality and quantity with their Hulu Originals. Having one of the best color schemes in television apps. Green is honestly superior to red. It’s the color of money for one. And half of the Christmas color scheme. Supposedly, according to my BIF (best Internet friend) Google, our minds associate it with life, nature, energy, growth, freshness, safety, and ambition, among other things.
Despite all the good things going it’s way, though, Hulu has a dark side. Some might think that’s their default advertisement tier. Those people would be partially right. I mean, sure, there is the option to pay for Hulu with no ads. But who has that kind of frivolous spending in their budget? It’s twice as much. And then I would lose my built in bathroom, and snack, breaks. In other words, for more of my money, I would physically have to pick up the remote to pause what I was watching to take a break. That feels backwards. A little unfair, honestly. Thus, I am but a Hulu peasant living with their commercial breaks.
Side tangent aside, the commercial breaks are a necessary evil in my current lifestyle. If you’re living the 1% life and don’t have the basic plan, then you may not be able to relate to the one major downside to Hulu. Which, of course, is their commercial algorithm troll. During my PH years – that’s pre-Hulu in case it was unclear – I thought I was kind of an average, normal-ish millennial. Sure I had my quirks, but overall believed I was in the same general range as my peers. From a lifestyle and preferences standpoint.
However, after leveling up to multiple streaming services and adding the big green H to my TV apps, I’ve realized that I am both a middle aged soccer mom and a lonely college student. I am neither a mom, nor am I middle aged, nor am I lonely, nor am I a college student. At least, I didn’t think I was. Enter Hubert the Hulu Troll. In my mind this algorithm is an angry old man, so I figured Hubert best fit that analogy. Hubert made me realize that I’ve basically been living in some weird dream as a mid-twenties millennial.
I’m no algorithm expert, but I know that at a basic level it takes your viewing preferences and suggests commercials based on what category it thinks you fall into. Oh, and obviously your smart TV, and any other devices with your Hulu app, listens to your conversations and throws out commercials based on your conversations. So it takes the data it has, steals data from private conversations and stereotypes you. How fun is that?!
If it feels a bit creepy, that’s because it is. I’ve been talking about adopting a new puppy since the fall. Simply talking. And texting. With my friends and family. On my phone. Which doesn’t have the Hulu app. Yet, guess who keeps getting Petfinder and Hill’s Pet Nutrition commercials? Correct, yours truly. Although, if we’re being honest, it could have been a much worse topic for them to take from my non Hulu related activity, so I guess there’s a silver lining. I get to see adorable dogs on my commercial breaks. On the flip side, though, it also thinks that I have children. I get a disturbing amount of Pull-Ups, minivan, and Hornitos tequila commercials. If Hulu is listening, please just send me more puppies.
Like all good technology, it doesn’t always get it right. Occasionally I get commercials for Meow Mix and I know you don’t know me, but I’m not a cat person. I don’t own a cat. I won’t own a cat. Stop trying to sell me on the impossible. I also find it funny when I get whiskey commercials since I hate whiskey. And all of my private conversations would indicate that. Maybe my significant other is whispering sweet nothings in Hubert’s ear to try and get me on the brown liquor train. But I will stand strong.
My favorite part about Hubert, is that for a while I naively believed it was just random placements of ads to the highest bidder. Then my siblings, one who is in college and one who just graduated from college, informed me that they got Trojan, Tinder, and Tito’s commercials. At which point I realized that Hubert genuinely believes that I’ve outgrown my youth. I have not received a single commercial for any of those products. And I love a good moscow mule so what’s up with that?!
Alright, jumping off my pedestal for now. If you know someone who would enjoy this post and want to share it with them, that would be awesome. Sharing is caring, after all. Don’t forget to subscribe to get these in your inbox twice weekly and follow TRP on Twitter for frequent musings. Thanks for reading!
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The Restless Professional 
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